Alliance 2025: Reflecting on the Journey, Building Towards What’s Next

From April to June, Synnex Alliance 2025 brought us back on the road, reconnecting with our partners across Perth, Brisbane, Sydney, and Melbourne.

It marked our first return to Perth and Brisbane since 2019, and it was clear from the energy in the room that face-to-face engagement still matters more than ever.

This year, we approached Alliance with a renewed ambition: to bring the channel together more purposefully. More than just a showcase of new technologies, Alliance was about sparking real conversations around transformation, opportunity, and the evolving needs of our ecosystem.

We set out to reaffirm Synnex’s position as a solutions aggregator, demonstrating how we’re enabling partner growth through cloud, AI, security, and services.

A Cloud-First Focus

One of the standout features this year was the Cloud Hub – an interactive space designed to connect partners with critical solution areas, from business applications and productivity to security and compliance. It became the launchpad for keynotes and panel sessions that tackled current challenges, future trends, and practical solutions.

The Cloud and CSP keynote sessions in particular sparked valuable insights and fresh ideas, setting the tone for deeper conversations around growth and innovation.

Emerging Opportunities and Real Conversations

With Windows 10 end of support fast approaching, we also put a spotlight on the device refresh opportunity. Attendees had the opportunity to get hands-on with emerging innovations from our vendor partners, including Windows 11, AI-powered devices, and the next generation of Copilot+ PCs.

But Alliance wasn’t just about new products. At its core, it was about listening. By understanding what matters most to our partners, we’re better able to align our strategy, technical support, and enablement programs to help fuel their long-term success.

Across all four cities, the consistent feedback was clear: partners want practical guidance, trusted solutions, and a stronger sense of direction as the market continues to evolve.

What We Hope Partners Take Away

We designed Alliance to leave our partners with three key takeaways:

1. Clarity on market direction – and where to invest to drive long-term, sustainable growth.
2. Confidence in embracing new technologies – with real examples and practical ways to get started.
3. A renewed understanding of Synnex – not just as a distributor, but as a solutions aggregator bringing together technologies, services, and ecosystems to help partners future-proof their business.

Looking Ahead

Alliance 2025 may be wrapped, but the momentum continues. We’re already looking to the future with the next Synnex Alliance scheduled for 2027.

If you joined us this year but haven’t had a chance to share your feedback, we’d love to hear your thoughts. Your input helps shape what comes next.

👉 https://forms.office.com/r/YjfqFQNCpc

Thank you to all the partners, vendors, and speakers who joined us on this national journey.

Ready to take the next step?

• To explore the Windows 11 upgrade opportunity, visit our Device Upgrade page or 📩 contact our Sales Team.

• To accelerate your cloud journey, visit our Cloud page or 📩 reach out to our Cloud Team.

• To grow your Microsoft CSP business and strengthen security and compliance, visit our CSP page or 📩 connect with our CSP Team.

Let’s keep building together.