Growing with the Channel – The Synnex Australia Story
7 July, 2025
Every business has a beginning but some journeys leave a lasting mark. Synnex Australia’s story began with a clear purpose: to deliver dependable technology distribution to the Australian channel. Over the years, that mission has evolved, driven by a relentless focus on service, innovation, and growth.
The Early Days
Founded in 1997 as a modest operation with a focus on IT hardware distribution, Synnex entered the Australian market with a commitment to reliability and strong vendor partnerships. From day one, our goal was simple: to make it easier for channel partners to access the technology and support they needed to succeed.
Scaling Up with the Industry
As the technology landscape shifted, so did we. We grew our offerings from hardware to include software, licensing, services, and eventually cloud and cybersecurity solutions. Our investment in automation and cloud positioned us as more than just a distributor. We became a technology enabler and solutions aggregator for the modern IT channel.
Over time, we introduced a broad range of services such as:
- Cloud and CSP platforms
- Managed solutions
- Business automation tools
- Configuration, Consultation, and Pre-Sales services
- Diverse vendor partnerships across AI, devices, and security
- Tech support and training, sales and marketing enablement
These vendor-agnostic solutions and services allowed our partners to scale with confidence and future-proof their businesses.
Milestones That Mattered
From our first warehouse to national expansion, and through our deepening relationships with global tech brands, every milestone has been shaped by the needs of our channel. We weathered market shifts, enabled digital transformation, and helped thousands of partners navigate complex transitions, from Windows refresh cycles to the rise of cloud-first businesses.
The People Behind the Progress
Much of what we’ve achieved over the past two decades has been shaped by the people who have grown alongside us. Many team members and senior leaders have been with Synnex since the early days, contributing not only to our operational growth but also to the culture of trust, stability, and long-term partnership that defines us. Their deep knowledge of the channel, strong relationships, and unwavering commitment have guided Synnex through rapid transformation, ensuring we remain grounded in our values while evolving with the industry.
In August 2023, Kee Ong, CEO of Synnex ANZ, was appointed as Group Chief Executive Officer for Synnex Headquarters. Following this transition, Arthur Gimisis was welcomed as the new Chief Executive Officer for Synnex ANZ.
To learn more about the leadership driving our vision forward, visit Meet the Executive Team.
A New Chapter: Moving to Our New HQ and Logistics Centre
In June 2025, we reached a significant milestone with the move into our purpose-built state-of-the-art 44,000m² national headquarters and logistics facility in Melbourne, which will serve as the Synnex Oceania Headquarters. This move isn’t just about a bigger space; it’s about boosting our capabilities, improving efficiencies, and preparing for the future. Our new HQ represents:
- Greater operational capacity to meet growing demand
- Efficiencies and smarter logistics powered by modern fulfillment systems
- Dedicated spaces to roll out new IT technologies, collaboration, and enablement
This new home sets the foundation for Synnex’s next chapter, a chapter focused on building resilient, future-ready businesses through smarter technology, stronger partnerships, and outcome-driven strategies. Read the Press Release.
Strengthening Our Position in the IT Supply Chain
Synnex plays a pivotal role in underpinning Australia’s IT supply chain, supporting the commercial, education, and retail sectors. We are a principal supplier to leading retailers, such as JB Hi-Fi, Harvey Norman, and Officeworks, as well as key commercial IT providers such as ASI Solutions, Datacom, and Data#3, among many others. We maintain top-tier distribution partnerships with global technology brands, such as HP, Microsoft, Google, and Apple, among others.
Operating as part of the wider Synnex Group, which maintains a global network of 26 facilities across New Zealand, Taiwan, China, Hong Kong, Thailand, Vietnam, Indonesia, and Redington’s market covering India, the Middle East, and Africa, Synnex Australia serves as a strategic regional hub within the Asia-Pacific technology ecosystem.
A Trusted Market Leader
We have established a strong and reputable presence in the market, proudly standing as the leading IT provider in Australia. With an annual revenue of AUD 2.92 billion, we are ranked #168 among the country’s top companies by revenue, according to the latest ATO report. On a global scale, the combined strength of Synnex and Redington Group is ranked as #4 worldwide in IT distribution, generating USD 26.7 billion in revenue, as reported by Canalys.
Commitment to Sustainability
Our growth is guided by a deepening commitment to environmental stewardship and community impact. Our facilities incorporate sustainable passive design principles aimed at reducing energy consumption and waste, such as carbon-neutral photovoltaic systems, solar panels, energy storage, and low-embodied carbon materials wherever possible.
We prioritise partnerships with environmentally responsible vendors, optimise logistics to lower emissions and promote digital-first solutions to minimise paper waste. We also provide guidance on eco-friendly products, recycling programs, and regulatory compliance to help our partners meet their own sustainability goals. Sustainability is embedded in our operations, reflecting our commitment to building a greener, more sustainable future. Read about our Corporate Responsibility.
Supporting the Channel Today
Our role in the channel continues to evolve in response to the changing needs of our partners. Support now extends beyond product access, encompassing the right mix of tools, expertise, and infrastructure to help businesses scale efficiently and respond to change with confidence. Procurement is streamlined through automation, technical consultation is available for complex deployments, and flexible access to technologies across cloud, security, and AI ensures partners stay competitive. By staying attuned to channel priorities and adapting quickly to market shifts, we act as a trusted extension of our partners’ businesses, focused not just on transactions but long-term outcomes.
Looking Ahead
While our operations may have expanded, our purpose remains unchanged. Our team is committed to helping our partners grow through solutions that address real business needs and a sharper focus on future opportunities. We look forward to continuing to build the future together, with the same values that have brought us this far.
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